Private label

Your brand on a forged wheel program

Center caps, laser marking, packaging and model naming under your own brand — built to a specification you approve on a sample first.

Branding points

Where your brand appears

Center caps

Your logo on the center cap — the most visible branding point on the wheel.

Laser marking

Laser-marked model codes, sizing and branding on the wheel face or lip, to your artwork.

Packaging

Branded cartons, foam inserts, hangtags and labels — tell us what your market expects to see when a box is opened.

Colour matching

Send a colour chart, RAL reference or physical sample and we match the finish to it.

Model naming

Your own model codes and names across the range, instead of factory part numbers.

Catalogue assets

Product imagery and spec sheets for your listings, so your brand is presented consistently.

How it runs

Five steps from brief to repeat order

01

Brand brief

Send your logo files, colours, packaging expectations, target vehicles and volume plan.

02

Specification

We confirm construction, sizes, fitment, finishes and branding points against your brief.

03

Sample

A trial piece or set is produced so you can approve finish, marking and packaging in hand.

04

Production

Approved specifications go into production with fitment locked and QC records per order.

05

Repeat programs

Reorders run against the approved specification, so the second shipment matches the first.

Start here

What we need from your brand

Send these six items and the first answer you get back will already be specific to your brand.

  • Logo files — vector format (AI, EPS, PDF or SVG) where possible
  • Brand colours with references, or a physical sample to match
  • Packaging requirements: carton artwork, inserts, labels, hangtags
  • Target fitments or the vehicle list your catalogue covers
  • First order quantity and planned annual volume
  • Any market-specific marking or labelling your country requires
Forged wheel prepared for private label finishing
Private label FAQ

Quick answers

Which parts of the wheel can carry my brand? Center caps, laser marking on the wheel, and the packaging. Tell us what is important for your market and we confirm feasibility per item.

Do I need a large first order? Programs can start with a trial order so you can approve the finished product before scaling. Volume then determines the commercial terms.

Who is responsible for market compliance? Regulatory requirements in your market — such as marking, labelling or homologation rules — remain the importer's responsibility. We document the manufacturing and inspection we perform, and share the records we hold.

Can branding be added to an existing model? Yes. Center caps, marking and packaging can be applied to models already in the range, without building a new wheel from scratch.

Read the private label program guide
Factory direct

Put your brand on the wheel

Send your logo, colours and target fitments — we confirm what can be branded, then build a sample for your approval.

DOT / NHTSAU.S. agent of record
VIA / JWTCAccredited test lab
6061-T6Forged aluminum
OEM / ODMExport programs